Play 4.2:
Designing Chatbot Content
The 
Designer and 
Product Owner need to work together to curate the conversation(s) between the chatbot and the user. This section addresses solely the conversational content that the chatbot uses to communicate, regardless of the chatbot platform or interface.
You’re ready to move on from this section if you:
- Identify the chatbot and its purpose to the user
- Use an appropriate conversational style
- Limit message length and complexity
- Limit conversation length and complexity
- Design the chatbot to be aware of conversational context
- Use both text and image content
- Offer choices appropriately
- Set user expectations for the conversation and afterward
- Limit stimulating content
- Include people with disabilities in the process
- Follow WCAG when possible
Table of Contents
- 4.2.1 Identify the chatbot
- 4.2.2 State chatbot purpose
- 4.2.3 Use emotional intelligence
- 4.2.4 Keep messages short
- 4.2.5 Use simple messages
- 4.2.6 Limit the number of messages
- 4.2.7 Build simple conversations
- 4.2.8 Clarify complex topics
- 4.2.9 Support context-aware conversations
- 4.2.10 Supplement icons with text
- 4.2.11 Media accessibility
- 4.2.12 Supplement text with icons
- 4.2.13 Highlight important info
- 4.2.14 Limit choices
- 4.2.15 List commands
- 4.2.16 Set expectations
- 4.2.17 Communicate privacy policies
- 4.2.18 Recognize errors
- 4.2.19 Reduce panic triggers
- 4.2.20 Remove flashing content
- 4.2.21 Include people with disabilities
- 4.2.22 Follow WCAG